Prompted by a recent article in Mediawatch, I have been ruminating over the relationship between politicians and Twitter. John Key’s staff tweet for him, Phil Goff’s staff tweet for him, Len Brown’s staff tweet for him, and a lot of other MPs tweet for themselves. The Greens are especially prolific in their tweeting. Some politicians are anti-twitter to the very core of their beings, such as David Cameron, who was recently quoted as saying “too many twits might make a twat”. (Incidentally, Gordon Brown is a twitterer). Paul Holmes doesn’t like Twitter either, in a recent column of his he wrote that “tweeting is inane”. That column, for the record, was 2861 characters long, or 21 tweets at 140 characters a pop.
But I suppose it’s not sufficient to simply say that these politicians are using twitter; we have to analyse why there using it, what they’re saying, and how other people are responding to it. When a politician uses twitter as a medium to spout slogans, then clearly, the value of their tweets is markedly reduced to nothing more than a party advertisement. The only people who will ‘follow’ such tweets are die hard supporters, opponents, and political junkies. Common users would feel like their elites are talking at them, rather than with them.
On the other hand though, if the tweets get too intimate, they will be rejected by the more serious commentators as being inane and unnecessary.
Perhaps what politicians have to be most vigilant about, however, is twimpersinators. A noxious downside of Twitter is how easy it is to set up a phoney profile and claim to be someone you in fact are not. The question then becomes, is it worth creating a legitimate account just to prevent amateur impostors from adopting your personality?
I think there is some value to politicians being on twitter, but they have to use the medium in the way other people use it. Not always to take the question ‘what are you doing’ absolutely literally, but to engage. To spend some time answering questions, not necessarily with everyone, but to address serious issues in a dialogue format. Maybe to debate with other politicians and MPs. That way politics could have the potential to speak to disillusioned young voters.
Or maybe the whole thing could be summed up in one tweet :
“It’s slightly more complicated than that”
Posted in Uncategorized